Edaran Tan Chong Motor Sdn Bhd (ETCM) launched today the all-new Nissan Grand Livina, one of a family of new global models from the company.
The Grand Livina is a mid-size 7-seater MPV, designed and engineered in the Nissan Technical Center in Atsugi, Japan, first introduced in China in 2006 followed by Indonesia, Taiwan & South Africa this year.
Aside from its elegant and modern design coupled with its luxurious and versatile interior, the Grand Livina provides a sedan-like ride, comfort and handling that is unparalleled in this class of mid-size MPVs - hence it's communication tagline, "Drive's Like A Sedan, Fits Like A MPV". The Grand Livina also comes with new generation Nissan engines that offer brisk performance coupled with exceptional fuel economy to meet the needs of Malaysian drivers.
Using a monocoque body structure, the Grand Livina is powered by either a 1.8L MR engine or 1.6L HR engine with CVTC (continuously variable valve timing control) for improved performance and fuel efficiency. The 1.8L model comes with the choice of a four-speed automatic transmission while the 1.6L version is equipped with either a four-speed automatic transmission or five-speed manual transmission.
Price range : On-the-road prices (inclusive of insurance, road tax, registration fee and ownership claim fee) valid for Peninsular Malaysia will be from RM82,800 to RM95,300 (from USD 24,800 to USD 28,600).
In Malaysia, the Grand Livina is assembled at the Serendah plant of Tan Chong Motor Assemblies Sdn. Bhd.(TCMA). This new facility started production from August, 2007. TCMA invested 67 million US dollars for the new plant and has fully implemented the Nissan Production Way (NPW) which is Nissan’s international standard for global quality manufacturing and vehicle assembly.
“Today, we are very excited to introduce the 1st non-national CKD medium-size MPV in the 1.6 Liter & 1.8 Liter segment. We aim to capture 15% of the total MPV market with the Grand Livina and, in all, the Grand Livina is expected to contribute to as much as 30% of ETCM’s total sales,” said Dato’ DR Ang Bon Beng, Executive Director of Edaran Tan Chong Motor Sdn Bhd. “Grand Livina provides sedan-intenders an alternative choice for a high-quality and modern design with spacious and flexible seating.”
With momentum in new markets, Nissan plans to introduce this new family of global vehicles to more countries. During 2008, the Grand Livina will be introduced in the Philippines and the Livina into Indonesia. For each of those markets, the vehicles will be manufactured locally.
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