GM marketing chief Ewanick: “We’ll focus on Cruze all year long”

Joel Ewanik was recently named General Motors’ global marketing chief, so we sat down with him and Buick marketing honcho Roger McCormack at the Detroit Auto Show to find out how they plan to get more attention for GM’s brands.For both men, the priority is to get people in seats since GM appears to realize that it can’t just rely on people to trust its marketing. “We’re making great cars – the

GMC Sierra All Terrain HD Concept is ready to play dirty

Cars are cool, but we certainly love ourselves some big, bad, hardcore pickups – you know, like the Ford F-150 SVT Raptor. General Motors’ conceptual answer to Ford’s desert-blasting pickup is this, the Sierra All Terrain HD concept, which we’ll be seeing for the first time at the Detroit Auto Show next week.GMC’s brutish pickup relies on The General’s 6.6-liter Duramax diesel V8 for power – 397

GM recalls select 2011 model year pickup and SUV models over axle fears

General Motors is recalling a handful light-duty GMT900 pickups from the 2011 model year due to faulty rear axle cross pins. Both the Chevrolet Avalanche and Silverado 1500 are effected, as are the Cadillac Escalade EXT and GMC Sierra 1500 – a total of 1,262 vehicles in all.The National Highway Traffic Safety Administration cites that these rear axle cross pins were not manufactured up to proper

GMC Sierra All Terrain HD concept is ready for off-road action

If you think the Ford F-150 SVT Raptor is too hot yet the Dodge Ram Power Wagon is too cold, General Motors’ latest concept might strike you as “just right.” This, the GMC Sierra All Terrain HD concept, looks to bridge the gap between the two hardcore pickups from GM’s crosstown rivals, while still offering top-notch levels of power, refinement and technology.The four-door 2011 Sierra HD

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