There are several automobile companies that have made a good impression amongst the consumers. Some have been known for their high-class, esteemed models, whereas a few of them are popular for their affordability and reliability. One such firm is Subaru. The Subaru brand of vehicles are known worldwide in today’s time. In their kitty, they have autos, light trucks and sports utility vehicles that have successfully represented an eccentric, intelligent, free-thinking people. Subaru is a known automobile brand that boasts of quality and performance in their vehicular choices. It has a very niche market. Thus, it is not positioned in the "basic transportation" segment of the auto industry across the globe. The interesting fact about this brand is the “boxer” engines that are used in mass produced cars and SUVs. Hence, their targeted markets are Porsche and Ferrari for their engines. Because of the niche market, they take pride in offering their brand of automobiles to discerning, educated, younger people with a taste for adventure.


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